Ditch the
Duct
TApe
Brand Energy
Pretty is easy. Cohesive takes work. Let's build the one that lasts.
Most founders struggle to put into words what they're really bringing to people.
I help you uncover that, then build a brand system around it.
For founders who care deeply about the work they're putting into the world
✧.*
For founders who care deeply about the work they're putting into the world ✧.*
Think of me as your temporary
co-founder and head of design
I'm here to understand your world deeply, then shape a brand that works in real life. This is for founders who are ready to be in it with me, not just hand off a brief. Your win is my win.
Services
For founders ready to build something fully aligned, from strategy to systems.
For founders who want to shape it together with expert guidance.
For early-stage founders who want intention without the wait.
The kinda love notes that make me cry (in the best way) 🥹
Jia managed to translate and merge whatever I had in my complex mind based on my personality.
I was wary of ending up with a minimalist color palette and design (due to current beige trends), but I was pleasantly surprised when Jia encouraged me to opt for designs and colors which are truer to my personality.
Brigette Lee - Founder of Twigglys
Brands we’ve been a part of
Peek at a few favourites and see what’s possible when your brand finally feels like you.
Hello, I am Jia!
And believe it or not, I started this studio out of spite. (That's a story for another day.)
I used to be a marketing designer, churning out ads that looked consistent. But when competitors started copying our colours and style, I realised: if your brand isn't rooted in truth, anyone can replicate it.
So I became a brand experience designer. I wanted my work to last longer than a 3-second scroll. I wanted to connect with founders personally and help tell their story.
The best brands aren't the ones that look pretty on a Pinterest board. They're the ones where you can feel the founder's heart poured into them. And when yours is built from the inside out, no one can copy it.
Here's what I'm into right now
✧.*
Start here if you want to binge the good stuff
✧.*
Here's what I'm into right now ✧.* Start here if you want to binge the good stuff ✧.*
A mix of musings on branding, solopreneurship, and what it's like building a business in the margins of motherhood.
on the blog
When “It’s Working” Is Not Enough: The Real Signs You Need a Rebrand
peek my favourites
Tools, books, and resources I actually use and recommend.
a fun quiz
See where your brand is aligned and where it feels a bit “meh”.