Ditch the
Duct
TApe
Brand Energy
Pretty is easy. Cohesive takes work. Let's build the one that lasts.
Most founders struggle to put into words what they're really bringing to people.
I help you uncover that, then build a brand system around it.
For founders who care deeply about the work they're putting into the world
✧.*
For founders who care deeply about the work they're putting into the world ✧.*
Think of me as your temporary
co-founder and head of design
I'm here to understand your world deeply, then shape a brand that works in real life. This is for founders who are ready to be in it with me, not just hand off a brief. Your win is my win.
Services
Bespoke Brand Experience
For founders ready to build something fully aligned — from strategy to systems.
For founders ready to build something fully aligned — from strategy to systems.
Brand
Mentorship
Brand
Kits
Here’s how I can help with your brand experience
Bespoke Brand Experience
done-for-you
This is for the founder who’s ready to be fully seen and supported, with branding that covers not just how you look, but how your whole business feels. Visual identity, creative direction, and brand systems designed to actually work for you.
Brand Mentorship
done-with-you
This 8-week mentorship is for the solopreneur who’s craving clarity, support, and space to shape a brand that’s honest to who you are now. We’ll refine how you show up—visually, emotionally, and energetically.
Premade
Brand Kits
done-for-you
Not ready for full custom? These done-for-you kits are designed for founders with taste (but not a lot of time). Launch-worthy branding without the Canva spiral.
COMING SOON! ❯
Wanna see what’s possible for your brand?
Peek behind the scenes and see what happens when we build a brand that feels like you. Not like a canva template you put together after hours of tweaking.
The kinda love notes that make me cry
(in the best way)
Jia managed to translate and merge whatever I had in my complex mind based on my personality.
I was wary of ending up with a minimalist color palette and design (due to current beige trends), but I was pleasantly surprised when Jia encouraged me to opt for designs and colors which are truer to my personality.
Brigette Lee - Founder of Twigglys
Is your brand experience... kinda lying?
Like, the visuals say “calm & collected,” but the experience feels more like a scavenger hunt than a smooth ride?
This 5-minute quiz will gently call out where your brand vibe and your actual client experience are out of sync and give you next steps to close the gap.
Hello, I am Jia!
And believe it or not, I started this studio out of spite.
I used to be a marketing designer, churning out ads that looked consistent. But competitors started imitating our colors and style. The only thing that set us apart was our logo.
That’s when I realized: if your brand isn’t rooted in truth, anyone can replicate it. But I knew branding could be more than that. Should be more than that.
I’m a brand experience designer. That means I don’t just make things look pretty—I help founders shape brands that feel like them, from visuals to systems to the way people experience their work.
Because the best brands aren’t just seen.
They’re felt.
And when yours is built from the inside out, no one can copy it.
What I’m Thinking About
(When I Should Be Resting)
A mix of musings on branding, solopreneurship, creative experiments, and what it’s like building a business in the margins of motherhood.
