( For the Visionaries )

Authentic Branding That Reflects Your Essence, Boldly and Beautifully

( who dare to lead with their unique essence )

Our Services

01.

BRAND STRATEGY

02.

BRAND MENTORSHIP

03.

THE AUTHENTIC EDGE

04.

CUSTOM BRANDING

05.

WEBSITE

01. BRAND STRATEGY

Building a brand is about more than aesthetics—it's about creating a lasting connection and aligning with purpose

The Brand Compass

INVESTMENT: $1200 USD | TIMELINE: 10 DAYS

Navigate your brand’s true north with a clear, actionable strategy that simplifies every branding decision.

Brand Strategy is the foundation for everything — from visuals to messaging to marketing. The Brand Compass helps you uncover the essence of your brand, define who you’re speaking to, and carve out a unique position that sets you apart. It’s not about overcomplicating things; it’s about simplifying the process so you can make confident, aligned branding decisions that resonate.

This isn’t just strategy — it’s your brand’s roadmap to clarity and connection.

  • This is perfect for you if:

    • You feel stuck or unsure about how to communicate your brand clearly.

    • You’re ready to scale or pivot your business but need clarity before investing in design or marketing.

    • You’re tired of second-guessing branding decisions and want a clear, actionable framework to guide you.

    • You want a brand that feels authentic, aligned, and connected to your purpose.

    • 90-Minute Brand Strategy Workshop: A guided, interactive session where we explore your brand’s core purpose, audience, and positioning.

    • Personalized Brand Compass Snapshot: A beautifully designed one-page summary of your brand’s “true north,” including your mission, audience profile, positioning statement, and messaging pillars.

    • Visual Brand Direction Board: A curated design deliverable that bridges strategy and visuals, including:

      • A cohesive color palette and font pairings.

      • Design elements like patterns or textures.

      • Visual inspiration showcasing how your strategy translates into a unique design style.

    • Quick Wins Implementation Checklist: Immediate, actionable steps to help you apply your brand strategy to your website, social media, and marketing efforts.

    • Clarity: Walk away with a clear understanding of who you are, what you stand for, and how to connect with your ideal audience.

    • Confidence: Make branding decisions with ease, knowing they align with your brand’s identity and goals.

    • Connection: Create a lasting impact with a brand that feels authentic and resonates deeply with your audience.

    Brand Strategy isn’t just the first step; it’s the compass that guides every decision you make moving forward.

  • Book by 31 Jan 2025 to claim a free 30-minute follow-up coaching call, valued at $250.

    This 1:1 session is your opportunity to get personalized guidance as you implement your brand strategy. Whether you need feedback on your messaging, tips for applying your new visual direction, or advice for aligning your website and social media, this call ensures you’re supported every step of the way.

The journey of Brand Mentorship—reaching beyond aesthetics to craft something real, lasting, and aligned with your purpose.

02. BRAND MENTORSHIP

Brand Mentorship

This is a guided, four-week journey designed to help you uncover your brand’s true potential. Through personalized mentorship, we’ll delve into what makes your brand unique and build the skills to express it with confidence. This mentorship is a space for solopreneurs to grow, reflect, and develop a brand that genuinely reflects who they are. It’s not just about visuals; it’s about alignment, purpose, and creating a brand experience that feels like an extension of yourself.

INVESTMENT: $1200 USD | TIMELINE: 4 WEEKS

  • This mentorship is ideal for solopreneurs and emerging business owners who want to build a brand rooted in authenticity, ready to connect meaningfully with their audience, and create an impact. It’s perfect for those who are:

    • Starting from scratch and seeking clarity on their brand’s direction.

    • Looking to rebrand or deepen the connection between their brand identity and personal values.

    • Eager to align their business processes and client experience with a cohesive brand strategy.

  • Essential Branding Toolkit: A personalized set of brand assets crafted to give your business a cohesive and memorable identity.

    Introduction to Key Business Tools: Insight into essential programs and platforms to streamline your customer journey—from discovery to booking, invoicing, and beyond. Learn how to manage touchpoints for a holistic client experience.

    Customer Journey Mapping: Guidance on creating a seamless and professional experience at each stage of your client’s journey, ensuring every interaction feels intentional and aligned with your brand.

    Weekly Mentorship Calls: Four 1.5-hour sessions designed to dive deep into each aspect of your brand, providing customized advice, hands-on feedback, and support.

    Creative Exercises & Reflection Prompts: Tailored exercises to help you uncover your brand's essence and develop a unique positioning that reflects your story and values.

    Exclusive Resources & Templates: Access to resources that streamline processes, optimize workflows, and keep your brand consistent—long after our mentorship ends.

  • By the end of our mentorship, you’ll walk away with a brand that not only looks and feels aligned with who you are but also attracts and resonates with your ideal clients. You’ll have a clear roadmap for your brand’s future, empowered with tools and insights to move forward confidently.

03. THE AUTHENTIC EDGE

Branding that feels as good as it looks

The Authentic Edge

INVESTMENT: $4500 USD | TIMELINE: 6 MONTHS

Uncover your unique voice and craft a brand that’s as genuine as it is impactful. The Authentic Edge is a 6-month, immersive mentorship program designed for founders, creatives, and service providers who are ready to build a brand that’s deeply aligned with their values and story. This isn’t about visuals alone—it’s a full-spectrum transformation that merges personal growth, strategy, and design to create a brand that authentically reflects who you are and resonates powerfully with your audience.

  • The Authentic Edge is ideal for entrepreneurs, creatives, and service providers who are:

    • Ready to build a brand that feels genuine and aligned with their core values.

    • Seeking a brand identity that goes beyond visuals to create a lasting connection.

    • Struggling with imposter syndrome and want the confidence to show up authentically.

    • Looking to stand out in a crowded market with a brand that attracts a like-minded, loyal audience.

    If you’re tired of conventional branding that doesn’t capture your true vision, and you’re eager to create something meaningful that reflects who you are, this program is crafted for you.

  • Personal Brand Coaching:
    We begin by exploring your story, values, and vision to establish a foundation that’s unique and authentic. This process helps shape a brand that feels genuine and reflects your life’s work.

    Mindset Shifts and Confidence Building:
    Addressing imposter syndrome and self-doubt, we’ll work on building the confidence to show up fully in your brand. Through mindset coaching, you’ll redefine your narrative, learning to communicate your story with conviction.

    Brand Strategy & Design Mentorship:
    Together, we’ll create a brand strategy that goes beyond aesthetics, encompassing visuals, messaging, and core brand elements that represent your personality. By the end, you’ll have essential brand assets like a logo, color palette, typography, and guidelines for a cohesive identity.

    3-Month Iteration & Real-World Testing Phase:
    After developing your brand’s foundation, we spend three months fine-tuning in real-time, gathering feedback and making strategic adjustments that resonate with your audience. This phase empowers you to confidently experiment with your brand.

    Lifetime Community & Ongoing Support:
    Your journey doesn’t end after six months. You’ll gain access to a private community for ongoing support, with biannual brand audits and resources to ensure your brand evolves alongside your business.

  • By the end of The Authentic Edge, you will:

    • Possess a cohesive, authentic brand identity that captures your essence.

    • Own a compelling brand story that resonates deeply with your ideal audience.

    • Feel confident to show up and be seen, knowing your brand attracts the right people.

    • Have access to a supportive community and ongoing resources to evolve your brand as your business grows.

Your Story, Crafted Into a Lasting Brand Experience

04. CUSTOM BRANDING

Custom Branding

INVESTMENT: FROM $3500 USD | TIMELINE: 3 - 6 WEEKS

Our custom branding service is designed to translate your story into an immersive brand experience with visuals, tone, and messaging that resonate deeply with your audience. This journey will leave you with a cohesive, memorable brand that embodies your unique values and vision.

  • Our Custom Branding service is ideal for entrepreneurs, creatives, and businesses who are ready for a full, cohesive brand identity that resonates deeply with their audience. This service is for those who recognize the importance of building on a strong strategic foundation and are looking to translate their brand’s unique story and values into a memorable, professional identity.

    Note: Custom Branding requires a brand strategy as its foundation. For those just beginning or seeking clarity, we offer Brand Strategy as a standalone service to set the groundwork for future visual development. If you have completed our Mentorship or The Authentic Edge program, which both include a streamlined strategy process, we’re happy to take on your Custom Branding project without the need for a separate strategy phase.

    • Mood Board

    • Logo Suite

    • Color Palette & Usage Guidelines

    • Brand Pattern

    • Font Selection & Hierarchy

    • Photography Style Guide

    • Tone of Voice

    • One Collateral Item of Your Choice

    • Brand Guidelines

    • Option for Additional Add-Ons

  • With our Custom Branding service, you’ll walk away with a brand identity that’s more than just beautiful—it’s strategically aligned with your core values and business goals. This approach ensures that every visual element reflects the essence of your brand, creating an authentic connection with your audience and strengthening your professional image.

    You get:

    • A cohesive, strategic brand identity that aligns with your values and business mission.

    • Brand visuals that deeply resonate with your audience and make a lasting impression.

    • A professional toolkit with guidelines, ensuring consistency across all platforms, so your brand stays aligned as it grows.

05. WEBSITE

A Website That Works as Hard as You Do

Website

Create a Website That Works for You 24/7. Your website is more than an online address—it’s your brand’s first impression, credibility builder, and a powerful tool to turn visitors into loyal clients. Think of it as a 24/7 digital storefront, guiding people to understand and connect with your brand before they even reach out. With our custom website service, you’ll receive a site designed to reflect your brand and attract the right audience.

INVESTMENT: FROM $4500 USD | TIMELINE: 4 - 8 WEEKS

  • This service is for entrepreneurs, creatives, and small businesses ready to establish a professional online presence that works around the clock. If you're looking to elevate your brand with a digital space that resonates deeply with your audience, filters out the wrong clients, and attracts the right ones, then this is designed for you.

    Note: A strong website needs a strong foundation. That’s why we only build websites after establishing your brand identity. If you haven't built your brand with us yet, we offer a full branding process to ensure your site authentically reflects who you are and aligns seamlessly with your brand story.

  • Website Strategy

    • A detailed consultation to understand your brand’s goals and target audience.

    • Platform recommendations tailored to your needs.

    • Strategy development to seamlessly integrate your website into your marketing funnel.

    Sitemap & Audience Persona Mapping

    • Comprehensive sitemap planning to ensure a logical, user-friendly navigation flow.

    • Audience persona mapping to keep your site focused on engaging and converting the right visitors.

    Design & Development Phases

    • Custom site design based on your unique brand identity, including wireframes, mockups, and a style board.

    • Full development on your chosen platform, ensuring mobile optimization for a smooth experience across devices.

    SEO & Copywriting Guidance

    • Website copy prompts to guide your content for clarity and engagement.

    • Optional add-ons, including SEO research and professional copywriting, to maximize visibility and impact.

    Testing & Handover

    • Thorough testing to ensure functionality across different browsers and devices.

    • One-on-one tutorial at handover, so you feel confident updating your site and managing content on your own.

    Deliverables:

    • Website strategy

    • Audience persona & website goals mapping

    • Sitemap and style board

    • Custom site design on your platform of choice

    • Mobile-optimized website

    • Optional add-ons: SEO research, copywriting, Google marketing tools setup

    1. A Cohesive Brand Presence
      Your website will be more than just a digital placeholder; it will serve as a powerful, cohesive extension of your brand. Visitors will immediately recognize your unique style, voice, and values, setting you apart from competitors.

    2. Increased Engagement and Conversion
      With a website tailored to answer FAQs, share your story, and provide essential information, you’ll create a streamlined path for potential clients to learn about your offerings and take action. The result? Higher engagement and a stronger chance of converting visitors into loyal clients.

    3. Enhanced Trust and Professionalism
      A well-designed website lends credibility to your brand, showing visitors that you’re invested in a professional, high-quality experience. This sense of trust is key to building long-lasting client relationships.

    4. Efficient Client Filtering
      By clearly communicating your brand story, values, and offerings, your website will naturally filter out clients who aren’t a fit and attract those who align with your vision. This means you’re left with clients who truly value and appreciate your work.

    5. Empowerment Through Ownership
      With training on site management, you’ll have the confidence to keep your website up-to-date on your own. This saves you time and money in the long run and allows you to make adjustments as your business evolves.

    6. Adaptability for Future Growth
      Your website will be built with scalability in mind. As your brand grows, you’ll be able to expand or modify your site without needing to start from scratch, making it a sustainable investment.

    By the end of this process, you’ll have a website that not only looks beautiful but functions as a dynamic tool for growth, engagement, and brand alignment.

Not sure which service is your perfect match?

Let’s hop on a free discovery call, and we’ll figure it out together. We’ll help you pick the package that fits your business needs and budget. Let’s get your brand ready to shine and make moves!

Brand Mentorship

What We’ll Achieve Together

A guided program for solopreneurs seeking foundational branding and business alignment. Learn to use your brand effectively, refine business processes, and create a seamless customer experience.

Timeline & Impact

Flexible 4-week timeline. By the end, you’ll have a clear brand foundation and tools to support business growth confidently.

best for

Solopreneurs ready to align their brand and operations, while gaining practical insights and entrepreneurial guidance.

The Authentic Edge

A 6-month immersive journey blending brand strategy, design, and mindset coaching. It focuses on refining a deeply aligned brand through real-world iteration and market feedback.

Custom

6-month timeline. Expect a fully aligned, adaptable brand with continuous guidance and community support.

Solopreneurs seeking a comprehensive brand transformation with sustained growth.

A design-focused service creating a cohesive visual identity, including essential brand assets like logos, typography, and collaterals.

3-6 weeks. You’ll receive a complete brand package ready for immediate implementation.

Entrepreneurs and small business owners wanting a professional, cohesive identity without mentorship.

FAQ

  • If you’re ready to create a cohesive, professional image that truly reflects your values and connects with your audience, it’s time to invest in your brand. Whether you’re starting fresh, rebranding, or expanding, a strategic brand foundation is invaluable for creating long-term success. We can guide you through each step, from brand strategy to visual identity.

  • If you’re starting your business for the first time, we recommend either the Mentorship or The Authentic Edge program. These options allow us to dive deeply into your goals, ensuring that your brand not only reflects your values but also supports your ideal lifestyle.

    If you're a seasoned business owner or prefer a hands-off approach, our Brand Strategy + Custom Branding package may be the best fit. This option delivers a comprehensive, professional brand identity that aligns with your established vision, with us handling the details from strategy to final design.

  • Our services are designed to be highly personalized, with a deep focus on each client’s unique vision, values, and goals. By working with a select number of clients, we’re able to fully immerse ourselves in each project and ensure that we’re the right fit for one another. This application process allows us to confirm that our approach aligns with your needs and that we’re equipped to bring your brand vision to life in the most impactful way.

  • Your role is essential to creating an authentic brand experience. You’ll provide insights into your vision, share your story, and offer feedback throughout the process. For website projects, we’ll also need content and images, which you can prepare yourself or work with a copywriter. Your involvement ensures that your brand feels true to you and resonates with your audience.

    For our Mentorship and The Authentic Edge programs, your role becomes more hands-on. You’ll actively engage in crafting your brand identity and assets, equipping you to create your own marketing materials with confidence even after the program. Rest assured, we’re here to guide and refine, adding our expert touch so that your brand looks polished, cohesive, and professional by the end.

  • We provide brand guidelines with each project, outlining everything from logo usage to tone of voice. For Mentorship and The Authentic Edge clients, we also equip you with the tools and skills to create consistent marketing materials on your own, ensuring your brand remains cohesive over time.

  • Yes, we understand that investing in your brand is a big step, and we offer flexible payment plans to make the process manageable. Payment plans can be discussed and customized based on your selected service package. Just reach out, and we’ll work together to find a solution that fits your needs.

  • We aim to keep each project on track with a clear timeline and regular check-ins. If delays occur due to feedback or content submission on your end, we’ll adjust the timeline accordingly. For unforeseen circumstances, we remain flexible and communicate openly to ensure the project still progresses smoothly.

  • We offer ongoing support options, including brand audits, refresh sessions, and additional design services to help you as your business grows. You’ll also have access to our community (if applicable to your service package) for continued guidance and networking long after our initial work together.

  • We primarily work with Squarespace and Shopify, both of which offer excellent features and flexibility for a range of business needs. However, if you have a different platform in mind, let us know—we’re open to discussing other options to find the best fit for your project.

  • Absolutely! We keep you informed and involved through regular check-ins, updates, and feedback sessions. This ensures transparency and allows you to shape the project as it progresses, making it a true reflection of your vision.