Unlock Your Authentic Edge & Elevate Your Brand
A 6-Month Personalized Coaching Program designed to help you discover your unique voice, overcome self-doubt, and confidently build a brand that reflects your true value
Empower your voice
✨
Elevate your brand
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Empower your voice ✨ Elevate your brand ✨
You’re worth more—craft a brand that proves it.
We get it—you’ve spent endless hours tweaking your logo, colors, and fonts, hoping to make your brand look “professional.” Many jump into custom branding too soon, only to discard it later because their values and offerings shifted as they refined their ideas.
Maybe you’re hiding behind your brand, unsure how to fully show up. The constant second-guessing about putting yourself out there, or feeling uncertain about what makes you unique, is weighing you down. And it’s frustrating, we know.
But you don’t have to stay stuck. You don’t have to second-guess yourself anymore. Let’s stop letting fear and hesitation keep your ideas from reaching their full potential. It’s time to create a brand that not only looks good but feels authentic—one that grows with you.
You know you’re meant for more, but...
🌪️
Standing out in a crowded
market seems impossible.
You’re trying everything, but your brand isn’t getting the attention it deserves, and you feel invisible.
😶🌫️
You’re unable to communicate your worth.
You know you bring value, but you struggle to express it in a way that resonates with your audience and reflects your true potential.
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The clients you attract don’t align with your vision.
You’re attracting clients, but they aren’t the right fit, draining your energy and pulling you away from the direction you want to go.
😔
Your brand feels unprofessional and confusing.
The messaging, visuals, and overall vibe don’t match up, leaving both you and your audience unsure of what you stand for.
😬
You hesitate to put yourself out there.
😨
Fear of failure, rejection, or judgment has kept you from making bold moves, and you’re stuck in limbo.
You’re battling imposter syndrome and doubting your value
You constantly question whether you’re good enough, and it’s holding you back from showing up fully in your brand.
Why it feels so hard...
😓
Why it feels so hard... 😓
You simply don’t know how to build a cohesive brand experience effectively.
The issue lies in not having the space or clarity to fully explore and express your brand’s authentic edge and story. Without a clear understanding of your evolving brand identity, any initial investment in branding risks being misaligned and premature.
You’re also facing challenges with confidence.
Battling imposter syndrome, doubting your value, and questioning whether you even stand a chance in the market. Fear of judgment and rejection keeps you stuck, preventing you from taking action.
Here’s How We Empower Your Brand and Business Growth
01/ Discover Your Magnetism & Attract Your Dream Clients with Liz
You'll explore your core desires and take action to ground yourself in the identity of who you want to become. We support you in overcoming inner blocks, letting go of past conditioning, and discovering your true value. This process builds your confidence, empowering you to engage with your dream clients and take real concrete steps toward growing your business.
02/ Create a cohesive & compelling brand experience with Jia
From colors, fonts, and logos to moodboards and social media templates, we work with you to create a brand that’s easy to show up for and centered on your authentic expression. Step by step, we develop a brand that not only looks great but empowers you to confidently present yourself and evolve as your vision grows, all while staying true to who you are.
03/ Action Oriented Growth & Iteration with Liz & Jia
We guide you in exploring your brand voice while taking real steps to build your brand and go to market. As you gain feedback, we iterate your brand guide, refine your messaging, and ensure it aligns with your evolving vision. By experimenting in the real world, we help you further hone your brand strategy to attract the right audience and show up with authenticity and confidence.
Envision Your Future Brand…
Your brand finally feels like you. You confidently share your story, knowing it resonates deeply with your audience. Every post feels perfectly aligned, your message is crystal clear, and your visuals seamlessly reflect your unique identity. You no longer second-guess yourself, because each part of your brand authentically embodies who you are and what you stand for.
You’re attracting clients who truly understand your value—clients who are excited to work with you and resonate with your brand’s vision. Your brand feels cohesive, powerful, and undeniably authentic, giving you the confidence to show up and grow your business with ease.
The details
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01/ Self-Discovery & Attraction
UNCOVERING YOUR TRUE IDENTITY & BUILDING YOUR BRAND'S CORE
Module 1: Finding Yourself
We begin by uncovering the heart of your brand: what makes you unique and magnetic to your audience. You’ll gain clarity on your core motivations and learn to express them with confidence.Module 2: Get Familiar with Your Expression
Explore how to intentionally express your true self through your brand. As you take action and show up, you’ll use tools to connect deeper with your personal truth and expression. This process will help you refine your brand’s message and ensure it aligns with who you are at your core. -
02/ Building Brand Foundations
CRAFTING YOUR BRAND'S CORE IDENTITY & EXPERIENCE
Module 3: Building Your Brand's Personality & Experience
We’ll explore your values, business goals, and target audience to create a brand experience that’s true to you and attracts the right people. This is where we blend your business personality with strategy, turning your vision into a brand story that resonates with your audience.Module 4: Shaping Your Brand’s Visual Personality
Learn how to combine colors, fonts, and images to create a cohesive and visually appealing brand identity that effectively tells your story and reflects your personality. -
03/ Bringing Your Brand to Life
DESIGNING VISUALS & CRAFTING YOUR BRAND EXPERIENCE
Module 5: Craft Your Logo & Brand Essentials
Finalize your logo, font, and color palette to build a cohesive visual identity. We’ll then expand into creating key marketing materials, from social media templates to business cards, ensuring your brand is consistently represented across all platforms.Module 6: Mapping your Brand Experience
Develop essential business processes while integrating your personal identity into your operations. We’ll also refine how your clients experience your brand, ensuring every interaction aligns with your values and delivers a cohesive, memorable brand experience. -
04/ Execute & Elevate
TAKE ACTION, REFINE AND BUILD CONFIDENCE IN YOUR ATTRACTION
Attraction Calls
Mindset coaching sessions focused on helping you fully own your brand’s attraction and build confidence in expressing it. We’ll work on content creation that speaks your truth, ensuring your brand stays authentic and maintains a strong, consistent presence.Brand Audit
Receive personalized feedback and guidance on fine-tuning your brand’s visuals, templates, and collateral. We’ll work together to ensure your brand feels cohesive, authentic, and aligned with your vision. -
05/ Lifetime Value
Ongoing Support & Community
Join an exclusive Telegram channel for weekly Q&A sessions, where you can ask questions, get real-time feedback, and connect with other program participants.
Free Brand Audit Sessions
Take advantage of biannual brand audit sessions where we’ll review your brand and suggest enhancements to keep it fresh and aligned with your evolving goals.Access to a Private Portal
Lifetime access to a client portal where resources, guides, and program content are stored, ensuring they can revisit key learnings and materials whenever needed. -
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The details
01/ Self-Discovery & Attraction
UNCOVERING YOUR TRUE IDENTITY & BUILDING YOUR BRAND'S CORE
Module 1: Finding Yourself
We begin by uncovering the heart of your brand: what makes you unique and magnetic to your audience. You’ll gain clarity on your core motivations and learn to express them with confidence.
Module 2: Get Familiar with Your Expression
Explore how to intentionally express your true self through your brand. As you take action and show up, you’ll use tools to connect deeper with your personal truth and expression. This process will help you refine your brand’s message and ensure it aligns with who you are at your core.
02/ Building Brand Foundations
CRAFTING YOUR BRAND'S CORE IDENTITY & EXPERIENCE
Module 3: Building Your Brand's Personality & Experience
We’ll explore your values, business goals, and target audience to create a brand experience that’s true to you and attracts the right people. This is where we blend your business personality with strategy, turning your vision into a brand story that resonates with your audience.
Module 4: Shaping Your Brand’s Visual Personality
Learn how to combine colors, fonts, and images to create a cohesive and visually appealing brand identity that effectively tells your story and reflects your personality.
03/ Bringing Your Brand to Life
DESIGNING VISUALS & CRAFTING YOUR BRAND EXPERIENCE
Module 5: Craft Your Logo & Brand Essentials
Finalize your logo, font, and color palette to build a cohesive visual identity. We’ll then expand into creating key marketing materials, from social media templates to business cards, ensuring your brand is consistently represented across all platforms.
Module 6: Mapping your Brand Experience
Develop essential business processes while integrating your personal identity into your operations. We’ll also refine how your clients experience your brand, ensuring every interaction aligns with your values and delivers a cohesive, memorable brand experience.
04/ Execute & Elevate
TAKE ACTION, REFINE AND BUILD CONFIDENCE IN YOUR ATTRACTION
Attraction Calls
Mindset coaching sessions focused on helping you fully own your brand’s attraction and build confidence in expressing it. We’ll work on content creation that speaks your truth, ensuring your brand stays authentic and maintains a strong, consistent presence.
Brand Audit
Receive personalized feedback and guidance on fine-tuning your brand’s visuals, templates, and collateral. We’ll work together to ensure your brand feels cohesive, authentic, and aligned with your vision.
05/ Lifetime Value
Ongoing Support & Community
Join an exclusive Telegram channel for weekly Q&A sessions, where you can ask questions, get real-time feedback, and connect with other program participants.
Free Brand Audit Sessions
Take advantage of biannual brand audit sessions where we’ll review your brand and suggest enhancements to keep it fresh and aligned with your evolving goals.
Access to a Private Portal
Lifetime access to a client portal where resources, guides, and program content are stored, ensuring they can revisit key learnings and materials whenever needed.
You’re here, so you probably already know a bit about me. Over the years, I’ve worked with so many talented clients who, despite their brilliance, struggle with self-doubt and fail to see their own value. There’s always this disconnect, and while I love being their cheerleader, I knew I needed someone who could help them unlock their inner belief.
That’s why I invited Liz to co-create The Authentic Edge with me. When I worked with Liz, she helped me uncover and own my worth with ease, something I couldn’t do on my own. Liz has this amazing ability to make people see their true potential, and I believe that once you realize how much you’re truly worth, your brand and business will thrive in ways you never imagined. Together, Liz and I are here to guide you on that journey, empowering you to build a brand that reflects the confidence you deserve.
Meet Your
Hi, I’m Liz!!
Hey, I’m Jia
Coaches
If we haven’t met yet, you should know I’m not like most life coaches out there, I don’t only advise but I also like to get my hands pretty dirty in the process.
After overcoming my own struggles with vulnerability, self-doubt, and balancing authenticity with branding, I’ve learned that success isn’t one-size-fits-all, but rooted in intentionality. As an attraction coach, I blend spiritual, practical, and bold approaches, helping you embrace both the wins and the messiness of growth. It’s not just about quick sessions, but ongoing support for true transformation. I’m here to guide you through it all.
Find out more about me and my work at www.lixuanlim.com or connect with me on Instagram
Meet Your Coaches
Hey, I’m Jia
You probably know a bit about me already. Over the years, I’ve worked with talented clients who, despite their brilliance, struggled with self-doubt and couldn’t see their own value. I realized they needed more than just a cheerleader—they needed someone to help unlock their inner belief.
That’s why I invited Liz to co-create The Authentic Edge. Liz helped me uncover and own my worth in ways I couldn’t do alone. She has this incredible ability to help people see their true potential. Together, we’re here to guide you in building a brand that reflects the confidence you deserve.
Hi, I’m Liz!!
If we haven’t met yet, you should know I’m not like most life coaches. I don’t just advise—I get hands-on in the process. After overcoming struggles with vulnerability and self-doubt, I’ve learned that success is rooted in intentionality. As an attraction coach, I blend spiritual, practical, and bold approaches to help you embrace both wins and the messiness of growth. It's about ongoing support, not just quick sessions. I’m here to guide you through it all.
Find out more about me and my work at www.lixuanlim.com or connect with me on Instagram
Your Bold Move Starts Here
A one time payment of $4500
6 Monthly Payments of $800
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Clarity & Confidence
Find your voice and communicate with purpose, connecting with the right audience.
More You, Greater Impact
❥
Impactful Brand Experience
Create a brand experience that not only looks good but feels authentic and connects deeply with your audience.
➳
Action-Oriented Growth
Take bold steps forward, with support to guide you into consistent action.
✺
Ongoing Mentorship
Stay supported throughout your journey with regular guidance and a like-minded community.
♛
Brand-Building Mastery
Master the skills to shape and reshape your brand as your business grows.
FAQs
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This program is designed for service providers, founders, and anyone ready to confidently show up for their brand. We’ll help you craft a powerful brand experience that’s deeply connected to your origin story and the unique “why” behind what you do.
Your brand starts with you—the founder. It’s a direct reflection of who you are. If you’re a solopreneur, this program is for you.
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If you know you want to own a business, this program is for you! Whether you’re starting with just a side hustle or still figuring out your path, we’ll help you gain clarity and direction. You don’t need a fully formed idea—just the desire to build something, and we’ll guide you along the way.
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Jia’s mentorship program focuses primarily on brand-building and design. This program, however, combines Jia’s expertise with coaching from Liz, offering a more holistic approach that includes mindset coaching and personal development. You’ll receive a higher level of support as we guide you through creating new brand elements and refining your voice. Plus, we offer ongoing tweaks to your brand throughout the 6-month program, along with lifetime annual brand audits to ensure your brand stays aligned as you grow.
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The program is designed to ensure you stay on track and achieve meaningful progress within the 6-month timeframe. While there is flexibility, with 2-3 week breaks between sessions, we recommend keeping up with the schedule to avoid delays. The first few months are focused on discovery and foundation-building, and the later months are dedicated to refining your messaging and brand visuals with ongoing support from our coaches. If the earlier stages are delayed, it could impact the critical refinement phase. To get the most out of the program, staying aligned with the scheduled sessions is key to get the most out of the program.
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We want to ensure that this program is the right fit for you and your brand journey. That’s why we’re accepting client applications and offering discovery calls before moving forward. This allows us to understand your specific needs, goals, and challenges, while giving you the chance to see if our program is the right solution for you.
