for the passionate
& courageous
who are doing extraordinary things

brand experience designer in Singapore

serving clients worldwide

01// past projects

02// brand mentorship

discover

03// brand journal

Crafting Heartfelt Brands for Passionate Solopreneurs

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Crafting Heartfelt Brands for Passionate Solopreneurs ⊹₊⟡⋆

Hi, I am Jia

At PassionSwirls, I help passionate solopreneurs like you build brands that don't just look good—they feel right. Let’s create something that truly represents who you are and connects deeply with your audience.

Imagine waking up every day feeling excited about your business.

My mission? To help you live your dream life—by building a brand that aligns with your values and fuels your passion.

rize dental
custom project

kind words

My vision was brought to life in the most beautiful and creative way possible.

Jia listened carefully to my needs and provided thoughtful insights and suggestions that truly elevated the final product.

VIEW FULL PROJECT →

twigglys
Brand Mentorship

Jia managed to translate
and merge whatever I had
in mind; based on my personality and styles that inspires me.

kind words

I was wary of ending up with a beige brand but I was surprised when Jia encouraged me to opt for designs and colors which are truer to my personality. She was knowledgable enough to suss out my likes and dislikes just after 1 session as well as constantly reassuring me that it's ok to stray from the norm. (which was comforting).

view full project →

Staple Studio
Custom Project

She took the time to understand my needs and offered fresh, inventive ideas that set my brand apart.

kind words

Jia demonstrated a high level of professionalism and creativity. Her attention to detail and understanding of my brand's essence resulted in designs that perfectly captured the image I wanted to portray.

VIEW FULL PROJECT →

Why Does Brand Strategy Have to Be So Complicated?

the brand compass

After chatting with a friend, I realized: brand strategy often comes in long, boring documents no one has time to read — let alone use.

That’s why I’m doing things differently. Let’s make it simple and actionable instead.

In just 90 minutes, we’ll uncover what makes your brand unique, who you’re serving, and how to connect with them. You’ll leave with a clear direction, a visual guide for your branding, and practical steps you can implement right away.

Find Your Direction →