Rooted in strategy. Built with heart.

Branding That Feels Like You & Works for You

Grounded in strategy, shaped by story, and designed to help you show up proud, clear, and confident.

brand experience designer in Singapore

serving clients worldwide

To the passionate and courageous who are doing extraordinary things

I know you're good at what you do. Like, really good.

But every time you look at your brand… something still feels off. Maybe it’s the vibe mismatch between what you say your brand is and how it actually shows up online. And I know, you’re tired of spending hours on Canva trying to figure out the right fonts, colors, and templates, all while juggling everything else.

You’ve evolved, but your brand hasn’t caught up yet. This is where we fix that. With a brand that makes dream clients pause, nod, and think: “Yes. This is exactly who I’ve been looking for.”

You’re not behind. You’re just ready for your outside to finally reflect what’s already working on the inside.

Let’s make that happen :)

The Brands We’ve Built

Each one rooted in story, strategy, and a whole lot of heart.

Twigglys
Bloom Smile Studio
Starling Road
Rize

The Kinda Love Notes That Make Me Cry (In the Best Way)

  • My vision was brought to life in the most beautiful and creative way possible. Jia listened carefully to my needs and provided thoughtful insights and suggestions that truly elevated the final product.

    Rizza, Rize

  • She took the time to understand my needs and offered fresh, inventive ideas that set my brand apart. Her attention to detail and understanding of my brand's essence resulted in designs that perfectly captured the image I wanted to portray.

    Zann, Staple Studio

  • Jia expertly translated my complex ideas into a vibrant, eclectic design. She encouraged me not to blindly follow trends but to be myself, resulting in a unique and colorful brand that truly reflects who I am.

    Brigitte, Twigglys

  • She was able hone in on what I wanted and bring to life a brand that aligns with who I am as the business owner.

    Dr Thao Vu, Bloom Smile Studio

  • I really appreciate her respect for my preferences so the discussion was truly 2-way and about creating a brand I desired and felt proud of!

    Cherie Rae, Starling Road

Hi, I am Jia

At Passion Swirls, I help thoughtful business owners build brands that feel like home, brands that reflect who you are, what you stand for, and where you're headed. This isn’t just about looking good (though we’ll make sure you do); it’s about creating a brand that feels right, resonates with your people, and supports the life you actually want to live.

Because when your brand is aligned, showing up becomes a whole lot easier and a whole lot more meaningful.

Your Story, Branded

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Your Story, Branded ˏˋ°

An Invitation

to Begin

Custom Branding

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Premade Brands

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Brand Journal

Where pre-made meets perfectly-you.

This One’s Yours

Not ready for a full custom brand? This might be the sweet spot. This One’s Yours is a curated collection of one-of-a-kind brand identities, each designed with care and sold only once.

We don’t match based on looks alone. We match based on alignment. If one feels right, we’ll tailor it to your name, voice, and vision, so it feels like it was always meant for you.

“Branding will transform your business” they say.

What do you need?

DIVE INTO THE RABBIT HOLE OF WHAT YOU REALLY NEED RIGHT NOW