Beyond The Logo
Because looking good isn’t the goal, feeling like you is
No more Frankensteined visuals or fonts you picked in a panic. This is where your brand grows up, gets aligned, and starts attracting the people who just get it.
We’ll build you a visual identity that’s rooted in you—your values, your vibe, your vision—so it actually works (and looks damn good doing it).
made for founders who give a damn
✧.*
ditch the duct tape brand energy
✧.*
pretty is easy, cohesive takes work
✧.*
tired of winging it? same
✧.*
your visuals should work as hard as you do
✧.*
alignment > aesthetics
✧.*
made for founders who give a damn ✧.* ditch the duct tape brand energy ✧.* pretty is easy, cohesive takes work ✧.* tired of winging it? same ✧.* your visuals should work as hard as you do ✧.* alignment > aesthetics ✧.*
I know you're good at what you do. Like, really good.
Your clients love you. Your work speaks for itself. But every time you look at your brand? Something feels... off. Maybe it's the font you picked in 2019 that you’re lowkey embarrassed by. Maybe it's the vibe mismatch between what you say your brand is and how it actually looks online. Or maybe you're just tired of duct taping together a “presence” when you’re already running a whole damn business.
You’ve evolved, but your brand hasn’t caught up yet.
You’re not looking for fluff. You want something that reflects who you are now. A brand that feels as intentional as your client experience. That actually helps you sell, not just sit pretty on your Instagram grid.
This is where we fix that.
Not by slapping on a logo and calling it a day. But by creating a brand that shows people who you are before you even say a word. One that makes dream clients pause, nod, and think:
“Yep. This is who I’ve been looking for.”
You're not behind. You're not broken. You’re just ready for your outside to finally match what’s already working on the inside.
Let’s make that happen.
love, Jia
You're not hiring a designer. You’re investing in how your business is perceived.
This isn’t extra.
It’s essential.
Branding done right gives you
01
Confidence to raise your prices (because your visuals match your value)
02
Clarity in how you show up online
03
A foundation that keeps you consistent, even when your business grows
Hear It Straight From Founders Who’ve Been There
From DIY beginnings to full-scale rebrands, these business owners made the leap, and their brands (and confidence) leveled up.
From scattered visuals to “this is exactly it.”
Here’s everything you need to bring your brand to life, with style, structure, and zero confusion.
The This-Is-So-Me Kit
This is your go-to brand system, the one you’ll actually use. You’ll want to put this on everything.
The Full Logo Suite
Primary, alt, and submark logos for every format + platform
Color Palette + Typography
Designed to feel like you (not like a trend)
Custom Illustrations or Brand Patterns (if it fits your vibe)
Think: those extra touches that make you recognizable without a logo
The Don’t-Make-Me-Guess Guide
This is your brand’s brain, so you don’t have to make it up every time you post, pitch, or package.
Brand Compass Snapshot
Your mission, audience, and positioning summed up in a single, actionable page, so you always know what you’re about (and who you’re talking to)
Messaging & Voice Direction
Simple, not stiff guidance on how to write, speak, and show up in a way that actually sounds like you
Visual Tone & Style Map
Your brand’s mood board made strategic. Mood, energy, and aesthetic alignment, all the intangible stuff, made tangible
Style Guidelines PDF
All the rules (the helpful kind) for using your logos, colors, and type, without the overwhelm
File Format Cheat Sheet
What to use, where, and why, so your printer, developer, or VA won’t have to ask twice
Out of the Folder, Into the World
Because your brand wasn’t made to sit in your laptop, it’s made to be seen.
The “What Now?” Call
A focused 1:1 walkthrough where we’ll map out exactly how to roll out your brand across all the right places. Plus a step-by-step checklist to guide you after the call.
The Talk-About-It Plan
A personalized idea bank to help you talk about your new brand across social, email, or wherever your people hang out. We’ll shape it together during our call, so it reflects your voice, your goals, and your vibe.
The Grow-With-You Guide
Your brand isn’t static, and this is your pocket reference for staying consistent as you evolve. Expect thoughtful reminders, next-step tips, and guidance for how to keep your brand feeling true as you grow.
If you think you’re walking away with just a logo, some colors, and a few fonts, think again.
The Real ROI
A brand that actually does something. Here’s what that looks like:
Bye-bye,
second-guessing
No more spinning in circles wondering what looks right or sounds like you. You’ll have direction, clarity, and content that hits.
Big “this is SO you” energy
When dream clients land on your page and instantly get it? That’s brand magic. And that’s what we’re building.
Let your brand do the talking
No more over-explaining. Your visuals show up before you do, and they’re already making the right people say “I’m in.”
Looks that match your level
You’ve done the work. Your brand should look like it. We’re talking polished, intentional, and impossible to ignore.
Built to scale,
not to sit pretty
Instagram, product packaging, biz cards, pop-up shop signage? You’ll be ready for all of it, with visuals that grow with you, not against you.
Choose Your Brand Experience
Whether you’re just starting to take your brand seriously or you’re overdue for a rebrand that reflects how far you’ve come, there’s a version of Beyond the Logo designed to meet you exactly where you are.
The Essentials
INVESTMENT: $1900 USD | TIMELINE: 2 WEEKS
For brands who need clarity, cohesion, and a strong visual foundation, fast.
Strategic Kickoff
Mini brand strategy covering values, tone, audience clarity
Visual Tone & Style Map
A curated, strategic vibe that connects emotionally, before a word is read
Visual Identity Build
Primary + alt logo, color palette, typography system
Mini Brand Guide
Easy-to-follow, no fluff, just what you need to stay consistent
1:1 Handoff Call
We walk through everything together, no guesswork
Perfect for you if:
You're in motion, know who you're serving, and just need a brand that looks as put-together as your work already is.
The Full Experience
INVESTMENT: $4200 USD | TIMELINE: 5-6 WEEKS
For founders who are done winging it—and ready for a brand as intentional, magnetic, and personality-driven as their business.
Includes everything in The Essentials, plus:
Full Brand Strategy
Mission, values, audience deep-dive, customer personas, messaging clarity, visual tone, and direction
Full Logo Suite
Primary, alt, and submark logos for every use case
Custom Illustrations or Patterns (if it fits your vibe)
The kind of visual extras that make people say “that’s so you”
The “What Now?” Call (90 mins)
Your launch walkthrough meets content clarity session, ideas, guidance, and a clear next move
The “How Do I Say This?” Plan
A personalized, founder-focused brand summary and checklist to help you actually use the brand you just invested in
Perfect for you if:
You’re scaling, pivoting, or just done with visuals that don’t match your vibe, your goals, or your prices.
Not sure which tier fits best?
Let’s chat through your goals and find the right path for you.
Not ready to start yet?
Join the waitlist to get first dibs on May & June spots + a little bonus surprise.
FAQs
Because you’ve got questions, and I don’t believe in vague vibes.
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If you’ve got a real offer, a few clients (or a clear idea who you want to serve), and you’re done playing in Canva, then yes. You don’t need to be “established,” just ready to take your brand seriously.
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No stress, we’ll talk it through. Book a free discovery call and I’ll help you figure out which path fits your current stage, goals, and how you want to show up.
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Yes. You’ll get everything labeled, explained, and delivered with guides that make it simple, not overwhelming. I’ll even walk you through it all so you’re not stuck Googling file types.
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Absolutely. If your brand feels outdated, unclear, or out of alignment with your current goals, this process will help you reimagine and realign it with confidence.
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Beyond the Logo is designed as a full transformation, because strategy and visuals work best when they’re built together. But if you’re just looking to get clear on your brand foundations first?
You might be a better fit for Brand Compass, a standalone strategy offer that helps you define your voice, values, audience, and messaging before you invest in design.
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I only take a few projects at a time, so I can actually be in it with you. Reach out to get current availability, if it feels like a fit, we’ll lock in your start date.
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Nope! That’s what the process is for. You bring your ideas, your vibe, your vision. I’ll help shape it into something that feels like “yes, this is it.”
