Finding the right designer for your business
Finding the right designer for your business
ENTREPRENEURSHIP
Finding the right designer for your brand can feel like a challenge, but it doesn’t have to be! With the right approach, clear communication, and a few smart questions, you’ll be on your way to collaborating with a designer who truly understands your vision. To help you navigate this process, here are some key tips on how to choose the perfect designer for your business.
1. Check Out Their Portfolio: Does Their Style Match Your Vision?
The quickest way to filter through potential designers is to dive into their portfolio. Ask yourself:
Do you like their overall style?
Can you envision your business represented in their work?
Some designers have a very distinct signature style, while others showcase a broad range of aesthetics. Both can be great, but it’s important to find a designer whose past work aligns with your brand’s identity. If their style resonates with you, move on to the next step. If not, it’s time to eliminate them from your list.
2. Read Their Content: Is Their Communication Clear and Engaging?
Your designer will likely be your partner for weeks, maybe even months—so understanding each other is key. A great way to gauge this is by checking out their content. Head to their website or social media and ask yourself:
Do you connect with their tone and how they communicate?
Is their content easy to follow, or full of confusing industry jargon?
You want to work with someone who not only understands your vision but can communicate it clearly. The best designers offer solid, thoughtful content that reflects their expertise without overwhelming you with technical terms. If you find yourself nodding along while reading, you’re on the right track!
3. Start a Conversation: Are They Genuinely Interested or Just After Your Money?
Once you’ve narrowed down your options, it’s time to start a casual conversation. This could be through a simple email, direct message, or even a comment on their social posts. Pay attention to how they respond:
Are they friendly and approachable, or do they feel transactional?
Do they seem genuinely interested in helping you, even if you're not immediately ready to commit?
Designers who are only focused on making a sale tend to be dismissive until money is on the table. However, a designer who’s passionate about their craft will take the time to chat, answer your questions, and guide you—even if you’re still in the research phase. This is a great way to see if there’s potential for a positive working relationship.
4. Check Testimonials and Reviews: What Do Past Clients Say?
Sometimes, hearing from others can be the final push you need. Take some time to look at their testimonials or reach out to previous clients if possible. Some key questions to keep in mind:
Were their past clients happy with the outcome?
Did the designer deliver on time and within budget?
Was communication smooth throughout the process?
A designer’s reviews can give you a better idea of what to expect and help you feel more confident in your choice.
5. Book a Discovery Call: Prepare for Success
So, you’ve found a designer who ticks all the boxes—now it’s time to take the next step and book a discovery call! Before the call, do a little prep:
Make a list of everything you need designed, from logos to websites to social media graphics.
Know your objectives: What are your goals for this project? What message do you want your brand to convey?
And of course, be on time! This call is an opportunity for both you and the designer to make sure you're a good fit, so it’s essential to start off on the right foot.
6. During the Call: Look for Engagement and Understanding
This call is more than just explaining your needs—it’s about seeing how well the designer listens and engages with your vision. A good designer will ask clarifying questions, offer ideas, and propose solutions that fit your goals. During the call, make sure to:
Explain your project needs and goals clearly.
Allow the designer to suggest creative solutions and ideas.
Discuss timelines (branding projects can take time, so plan ahead!) and set clear expectations on both sides.
This conversation is your chance to assess their professionalism, creativity, and enthusiasm for your project.
7. After the Call: Review the Proposal and Next Steps
After the discovery call, most designers will send you a proposal outlining the project scope, timeline, and budget. Take your time to review it and decide if this partnership feels right for you. If it does—hooray, you’re on your way! 🎉
But if not, no worries. It’s perfectly okay to let them know that it’s not the right fit. And please, don’t ghost them. Designers appreciate honesty and professionalism, even if things don’t move forward. A simple, “Thanks for your time, but I’ve decided to go in a different direction” will do just fine.
By following these steps, you’ll be well on your way to finding the perfect designer who not only understands your vision but is excited to bring it to life. If you’re ready to start your search, take a deep breath, trust your instincts, and get started. The right designer is out there waiting for you!